It’s funny to continue seeing how wrong people who said the NIL era could ruin college sports. We continue to see incredible moments with deserving student-athletes getting deals that will help them moving forward, and now former NFL star Drew Brees is getting involved.
Walk-On’s Sports Bistreux, a sports bar with 50+ locations nationwide, recently started a program that honors a “Walk-on of the Week” which provides NIL deals to some of the student-athletes who need it the most.
The most recent recipient was Purdue softball player Emilee Cox, who was on a video call with CEO Brandon Landry who broke the news.
But during the call, Cox got a special surprise when Drew Brees, a Purdue University alum, popped into the call. Brees co-owns Walk-On’s parent company. As you may expect, Cox was thrilled with the surprise.
.@walk_ons — a national franchise with 50+ locations — launched its “Walk-On of the Week” program that gives NIL deals to walk-on college athletes.
— Boardroom (@boardroom) August 25, 2021