There’s disturbing news out today about the White Claw supply in this country and this is going to send white women into a frenzy if it’s not addressed right this minute. The nation’s White Claw supply is running out, according to a report from CNN Business. I know, I know…this could send suburban white women into a revolt and lead to war.
“We are working around the clock to increase supply given the rapid growth in consumer demand,” Sanjiv Gajiwala, White Claw’s senior vice president of marketing, told CNN Business. “White Claw has accelerated faster than anyone could have predicted.”
The company didn’t specify when stock will return to normal, but Gajiwala said it has been “allocating product to our distributor partners to keep all markets in stock the best we can and will continue to do so until we get back to our normal safety stock position.”
Last white claw shipment for two weeks! Their production machine is down temporarily! pic.twitter.com/HwsBBQj3yL
— Amen's Liquor Store (@AmensLiquor) September 4, 2019
People are going so crazy over White Claw that beer companies like Anheuser-Busch had no choice but to come out with Natty Seltzer to try to stop the runaway train. Bars are literally making White Claw claw games. Folks, that is a runaway train. I’ve been around these brands long enough to know that it’s not slowing down for at least a couple years. Time to jump on was a year ago.
White Claw has blown up recently, sparking memes and trend pieces. Sales of the drink grew 283% to $327.7 million in July compared to the same period last year. Its sales also accounted for nearly 55% of all hard seltzer sales for the week of July 4, a 200% increase since 2018’s Fourth of July sales, according to data from Nielsen.
Now is a perfect opportunity for a competitor to swoop in during college football season. Running out now is a huge issue for the Claw.
You want to see a craze. Look at this from before Labor Day:
Well shit. That's store number two that's out of whiteclaw. I grabbed some of the truly and peach juice as a backup for WOW pic.twitter.com/fMXijMz7Pl
— purple (@papapurple) August 31, 2019