Bronny James Signs NIL Deal With Beats By Dre; Stars In Commercial With LeBron

December 15th, 2019: LeBron "Bronny" James Jr. (0) during the H.S. basketball game between the St. V. Irish and Sierra Canyon Trailblazers at Nationwide Arena in Columbus, OH. Mark Alberti/1022


Bronny James continues to rake in the NIL deals.

After signing a deal with Nike, Bronny continues to follow in his father LeBron‘s footsteps by signing a NIL deal with Beats by Dre. LeBron became the company’s first athlete ambassador 14 years ago, and now the 18-year-old Bronny becomes the first high school athlete ever to sign with the company.

To celebrate the historic deal, Beats by Dre dropped a commercial featuring both Bron and Bronny, with the caption “The Chosen One vs. The Chosen Son.”


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Bronny is preparing for his senior season at Sierra Canyon High School.

There is no word on how much the NIL deal is worth or what specifics the deal includes.

Bronny is rated as a four-star combo guard in the Class of 2023 and the No. 10-ranked player at his position. Currently, he has three offers including Ohio State, USC, and Memphis. Conveniently enough, all three programs are Nike schools.

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