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Are you ready for more football? Well, the NFL is reportedly willing to oblige.
According to John Ourand of Sports Business Journal, the league is planning to play a game on Black Friday during the 2023-24 regular season. If all goes according to plan, Amazon Prime Video would stream the Friday broadcast.
Amazon currently holds the NFL’s Thursday Night Football package, but it is unable to cash in on the Thanksgiving Day audiences because those rights belong to FOX, CBS, and NBC.
For the single Black Friday game, Amazon is expected to dish out approximately $100 million.
The NFL on Amazon for Black Friday makes perfect sense from a business perspective. Ourand first brought up the possibility that a Black Friday game could be coming back in February, noting Amazon was pushing for the NFL to go in that direction.
“Amazon has made a little bit of noise about scheduling a game on Black Friday,” he wrote at the time. “A Black Friday game would complement Amazon’s e-commerce business, and it would be similar to its Premier League strategy in Britain, where it carries all of the league’s Boxing Day games. But this store may be closed; the NFL has been lukewarm to this idea.”
It’s a win-win for everyone involved — especially those of us who enjoy spending the Friday after Thanksgiving on the couch with our food hangovers.
