The BYU football program announced a groundbreaking NIL deal with Utah-based Built Brands that will greatly impact every member of the Cougars program moving forward.
With the revolutionary NIL deal, all players on the roster will have NIL opportunities with the brand.
What really makes the deal special, however, is that all 36 walk-ons on the team will receive compensation in the amount comparable to the costs of tuition for the academic year. So, yes, all walk-ons will have their tuitions paid.
Here is the awesome announcement:
BIG things happening at BYU!!
— BYU FOOTBALL (@BYUfootball) August 12, 2021
And who said NIL deals were going to ruin college football?
“From the beginning of the NIL discussion, my hope was that changes to NCAA rules and regulations would provide a pathway forward for all players to benefit more fully from their name, image, and likeness, especially walk-ons who sacrifice so much to make our program great,” said BYU head coach Kalani Sitake in a statement.
“When Nick Greer called to tell me that Built was committed to entering into NIL deals which would pay our walk-ons enough money to cover their tuition for the full academic year, I could not hold back my emotions. I love these boys, and I am overwhelmed with gratitude to be partnering with a company that is equally committed to assisting BYU football in building a culture of love and learning while enhancing the experience for all players.”
As part of the multi-year deal, every player will wear Built branding on their practice helmets. They will also participate in experiential events for Built Brands, along with providing social media promotions.