Clemson football star DJ Uiagalelei has signed with Dr. Pepper.
Thanks to the NCAA’s new ruling that allows student-athletes to monetize their name, image, and likeness, Uiagalelei signed a NIL deal which makes him the first active college athlete to sign with the company.
Dr. Pepper also becomes the first major brand to ink a deal with a college athlete in the new NIL era.
Uiagalelei will be a part of Dr. Pepper’s “Fansville” campaign.
“We’re thrilled to have DJ on board for one of Dr Pepper’s most exciting campaigns of the year,” said Andrew Springate, Chief Marketing Officer for Keurig Dr Pepper, in a statement. “A universally loved Heisman Trophy contender who embodies true sportsmanship, DJ is exactly what fans deserve this season. He’s also the star of one of the most formidable college football teams in the NCAA whose faithful fans revel in longstanding traditions. This passion is the iconic embodiment of fandom and everything Dr Pepper ‘Fansville’ represents.”
Uiagalelei will be the only college athlete to be featured in the campaign, with other talent being announced later this month.
“It’s been a blast teaming up with Dr Pepper on this year’s “Fansville” campaign,” said Uiagalelei. “Dr Pepper and college football go hand-in-hand, and I can’t wait for people to see how we brought to life fan’s love of the sport and excitement for this season.”