Good news, Iowa Hawkeyes fans, alcohol sales are coming your way.
On Thursday, the University of Iowa announced its decision to begin selling alcohol at Kinnick Stadium starting with the fall college football season.
Alcohol sales, however, will remain prohibited near student sections.
“We have been working with our campus partners on this for some time now and we are committed to maintaining a safe and enjoyable game-day environment. While there is an opportunity for increased revenue, this decision was based on enhancing the fan experience and providing an additional amenity to our fans,” said Gary Barta, Henry B. and Patricia B. Tippie Director of Athletics Chair.
“At the conclusion of the 2021-22 academic year, we will work with our campus partners to review this pilot program.”
According to the release, 30 percent of alcohol sales will be used for research-based initiatives by the UI Alcohol Harm Reduction Committee.
“We recognize that the pregame atmosphere around Kinnick Stadium is a significant part of the fan experience,” said UI Interim President John Keller. “We are adopting policies that encourage Hawkeyes to enjoy game day traditions while reducing underage access to alcohol and the negative impacts of binge drinking.”
So if you weren’t already excited for the upcoming season, you now have an extra reason to be.