Remember when we told you guys LaVar Ball wanted to charge $200 for Lonzo’s debut Big Baller Brand sneaker? Yeah. Well it turns out that number was conservative, because Lonzo unveiled his “ZO2” signature shoe today and it retails for $495 f—king dollars:
BBB is aiming for Lonzo’s signature sneaker to tap into a new market—above the athletic performance kicks from the likes of Nike, Jordan, adidas and Under Armour, but below the high-end designer shoes of Gucci, Prada or Louis Vuitton. The ZO2 Prime comes with a $495 price tag.
There is also a limited ZO2 WET Autographs edition, which will come in a key-locked glass box with a floor mirror, LED lights and an autograph from the Chino Hills prodigy himself. It will cost $995.
LaVar and BBB, of course, weren’t able to secure deals with Nike, Adidas or Under Armour after seeking a “co-branded” deal. That apparently hasn’t stopped them from independently dropping a sneaker.