Lonzo Ball Unveils His $495 ‘ZO2’ Sneaker

via @SlamOnline

Remember when we told you guys LaVar Ball wanted to charge $200 for Lonzo’s debut Big Baller Brand sneaker? Yeah. Well it turns out that number was conservative, because Lonzo unveiled his “ZO2” signature shoe today and it retails for $495 f—king dollars:

EXCLUSIVE: Lonzo Ball’s signature sneaker has arrived.

Independently made by Big Baller Brand.

Meet the ZO2: https://t.co/sst8h7jfal pic.twitter.com/CGhtGbgKPq

— SLAM (@SLAMonline) May 4, 2017

The details from Slam Online:

BBB is aiming for Lonzo’s signature sneaker to tap into a new market—above the athletic performance kicks from the likes of Nike, Jordan, adidas and Under Armour, but below the high-end designer shoes of Gucci, Prada or Louis Vuitton. The ZO2 Prime comes with a $495 price tag.

There is also a limited ZO2 WET Autographs edition, which will come in a key-locked glass box with a floor mirror, LED lights and an autograph from the Chino Hills prodigy himself. It will cost $995.

LaVar and BBB, of course, weren’t able to secure deals with Nike, Adidas or Under Armour after seeking a “co-branded” deal. That apparently hasn’t stopped them from independently dropping a sneaker.

The Sports World is Forever Changed. Introducing Lonzo's 1st Signature Shoe: The ZO2 Prime. pic.twitter.com/5JN1OLxlZS

— Big Baller Brand (@bigballerbrand) May 4, 2017

The $995 “ZO2 Wet” version if you’re a trustfund Lakers homer:

Independence is Beautiful. We are proud to present the ZO2 Wet.
Signed By Lonzo | LED Box Included pic.twitter.com/OnaUCLlLZQ

— Big Baller Brand (@bigballerbrand) May 4, 2017

More of a slides guy? They have those too… for $220:

& Lastly, The ZO2 Slide. pic.twitter.com/gyzHscfA3w

— Big Baller Brand (@bigballerbrand) May 4, 2017