|

LaVar Ball Wants to Charge $200 for Lonzo’s Debut Sneaker

FirstTake/ESPN

Off the top of my head, I can only think of two basketball sneakers priced over $200: Jordans and LeBrons. Everyone else with signature lines (All Stars like Damian Lillard, James Harden, Kyrie Irving, Paul George, etc.) sit in that more reasonable $110-$140 range.

According to The Vertical, crazy basketball dad LaVar Ball is apparently looking to leapfrog affordability and is targeting $200 for Big Baller Brand’s Lonzo shoe:

The brand is targeting the $200 tier for its debut Big Baller Brand basketball sneaker, an industry source told The Vertical, which would presumably be Lonzo’s signature shoe for his rookie season. LaVar and associate Alan Foster reportedly have been developing the shoe over the past year.

Classic Lavar sticking to his power-play ways despite recently getting shutdown by Adidas, Nike, and Under Armour. Dude might want to stop pushing for that “co-branded” deal (via ESPN):

“We’ve said from the beginning, we aren’t looking for an endorsement deal,” LaVar told ESPN. “We’re looking for co-branding, a true partner. But they’re not ready for that because they’re not used to that model. But hey, the taxi industry wasn’t ready for Uber, either.”

Calling it now: some random company like Li-Ning or Anta will bite the bullet and give LaVar what he wants.

LaVar’s prototype?

Related TopicsNBA News Lavar Ball Lonzo Ball
James LumaluBUSTEDCOVERAGE Writer
Assistant Editor of Busted Coverage. Based in Los Angeles.
Comments
  • You Might Like