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There’s been chatter for quite some time, and now the writing is on the wall. NFL Sunday Ticket will be ending its long relationship with DirecTV and may have its next deal in place. It is being reported that YouTube looks to be the next home for Sunday Ticket, which will surely be a monster deal between YouTube and the NFL. The Wall Street Journal is reporting the deal is all but done between the streaming giant and America’s most popular sport.
CNBC’s Alex Sherman and Lillian Rizzo shared the WSJ’s report on the deal in a recent article:
“The Wall Street Journal reported on the status of the Sunday Ticket talks earlier. An NFL spokesperson declined to comment, and Google didn’t respond to requests for comment.
Terms of the deal were still being ironed out Tuesday, the people said. DirecTV has been paying $1.5 billion annually since 2015. The NFL has been seeking a buyer for Sunday Ticket willing to pay between $2 billion and $3 billion.
Goodell said earlier that the league aimed to announce a rights deal with Sunday Ticket by the end of the fall. The Sunday Ticket package has been the NFL’s only set of media rights that has yet to be renewed through 2030.
The NFL was in close talks with Apple until recently, the people said. However, existing restrictions around Sunday Ticket had slowed negotiations with Apple in recent months, CNBC previously reported.
The league has been looking to diversify its partnerships with media companies and have a bigger presence in streaming.”
If the deal becomes official, I will be taking my talents to YouTube TV after this season and will hopefully be able to save a few dollars to put money on my Detroit Lions winning their first Super Bowl.
