SAXX Underwear may have just unleashed the most brilliant NIL deal of all time.
The underwear company expanded “its roster of ball-handlers” by signing South Carolina Gamecocks football players to deals that will also raise awareness and money for an important cause.
The Gamecocks celebrated the start of their partnership with SAXX Underwear by donating $5,000 to the Testicular Cancer Foundation, while SAXX will donate $1,000 to the foundation for every sack made by South Carolina for the remainder of the season.
“The partnership between SAXX and South Carolina isn’t just a funny pun, they represent a demographic that is in the heart of a cause that is close to SAXX’s heart – protecting balls from testicular cancer,” said Tani Song, Park Ave Sports Management Agent. “The partnership between SAXX and the Cocks represents an enormous opportunity to not only secure the next generation of balls, but also to make sure we bring awareness to the importance of protecting your own balls.”
“After securing the balls in professional football earlier this year with our Chief Ball Officers, Stefon and Trevon Diggs, we wanted to expand our reach into the college ranks,” said Wendy Bennison, Chief Executive Officer, SAXX. “The Gamecocks were the perfect match. We’re excited to not only secure their balls, but also support philanthropic initiatives around testicular cancer, which is especially close to home for SAXX.”
In addition to the seven primary ambassadors, the entire team has been invited to participate in the program, where they will receive over $1,000 in SAXX gear.
SAXX is famous for its BallPark PouchTM, a hammock-shaped compartment built into every pair of underwear that’s designed to cradle the balls and deliver friction-free support below the belt. With breathable mesh panels on either side, the pouch provides a permanent divide between the balls and thighs to prevent sticking, chafing, and general discomfort.
