LOOK: NBA Unveils New Trophies, Awards Honoring Magic, Larry Bird & More



The NBA will be awarding new honors this postseason, after unveiling brand new trophies and awards that will honor legends like Magic Johnson, Larry Bird, Bob Cousy, and Oscar Robertson.

The honors will include MVP awards for the Eastern and Western Conference Finals.

The Eastern Conference championship trophy will now be named after Cousy, while the Western Conference championship trophy will be named after Robinson. The new awards are the Larry Bird Eastern Conference Finals MVP award and Earvin “Magic” Johnson Western Conference Finals MVP award.

Here is a look at the new trophies:

“Larry and Magic defining the ’80s and having that bicoastal relationship representing their conferences like no other two people have,” said Christopher Arena, who is the NBA’s head of on-court and brand partnerships, via ESPN.com. “We just thought it was a perfect symmetry as you percolate up to the NBA Finals and you potentially win that Bill Russell Trophy, and obviously the winningest player we have in our history.”

The Larry O’Brien NBA Championship Trophy and Bill Russell Finals MVP Award trophy also received makeovers as part of the new partnership with Tiffany & Co.

Suns vs Mavericks Live Stream: Watch NBA Playoffs, Game 6 Online
Suns vs Mavericks Live Stream: Watch NBA Playoffs, Game 6 Online
  • 12847423802543462