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Georgia quarterback JT Daniels will be eating well this season.
On Tuesday, Zaxby’s announced that it has signed a deal with the Heisman hopeful to serve as a brand spokesman for the restaurant chain. The junior signal-caller becomes the first NCAA athlete to partner with the company.
“We’re thrilled to partner with Heisman hopeful quarterback J.T. Daniels from the University of Georgia for the upcoming season,” said Zaxby’s CMO Joel Bulger in a press release. “His leadership qualities on and off the field are remarkable and something that aligns well with our brand. We welcome J.T. to Team Zaxby’s, a brand that has strong ties with UGA and deep roots here in Athens.”
This is just the latest deal by a college athlete since the NCAA allowed players to profit off of their name, image, and likeness.
UGA quarterback JT Daniels has signed a NIL deal with @Zaxbys. He will serve as a brand ambassador this upcoming season.
“Zaxby's has been my choice of food since coming down here to Georgia. I mean, there really is no comparison.” pic.twitter.com/ftE7942yni
— Eric Jackson (@epjackson) August 17, 2021
Hopefully Daniels will benefit from some unlimited chicken during the rest of his tenure at UGA.
“Zaxby’s has been my choice of food since coming down here to Georgia. I mean, there really is no comparison,” Daniels said. “I get asked all the time what my favorite food is. It is Zaxby’s. Hands down. To me, Zaxby’s provides something I already enjoy, plus I can share it with my teammates and bring meals to ESP, an organization we both have already supported. This is the type of brand partner I am excited to have.”
We will have to see how the chicken-fueled Daniels and Bulldogs offense does when they begin the 2021 campaign on Saturday, September 4 with a blockbuster clash against Clemson.