Jordan Brand Unveils First Zion Williamson Signature Sneaker

LOS ANGELES, USA. July 10, 2019: Zion Williamson at the 2019 ESPY Awards at the Microsoft Theatre LA Live. Picture: Paul Smith/Featureflash

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Jordan Brand has released its first Zion Williamson signature sneaker, the Jordan Zion 1.

The New Orleans Pelicans star will be unveiling his new sneaker tonight at Smoothie King Center when the Pelicans play host to the Brooklyn Nets in primetime on TNT.

The Zion 1 will begin releasing to the public on April 23.

Williamson becomes the first Gen-Z signature athlete in the history of Jordan and Nike with the release of the Zion 1.

The sneaker comes in four colorways: ZNA, Noah, Marion, and Gen Zion. The Noah colorway is a tribute to Williamson’s younger brother

“We knew that one of Zion’s main inspirations for the look of the shoe was superhero armor. But when we thought about an icon or symbol that could clearly draw out the shoe’s benefits, the ‘Z’ made perfect sense to us,” says Vianney de Montgolfier, Senior Footwear Designer, Jordan Sport, in a statement.

“It’s the letter for speed, it has the base for power, and it’s maybe the most distinguishable letter in the alphabet. There’s nothing else like it.”

Check it out:

And here are some of the other colorways:

What are your thoughts on the Zion Williamson signature sneaker? Sound off in the comments section below with your thoughts.

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