This bowl season has been an unusual one. Multiple games have been canceled due to the coronavirus pandemic, but there is one uncommon theme that we’ve been introduced to that we love to see — replacing Gatorade showers with the sponsor product.
The latest case of this came on Tuesday night in the Cheez-It Bowl.
The No. 21 Oklahoma State Cowboys scored a win over the No. 18 Miami Hurricanes before celebrating with a “Cheez-It shower” for head coach Mike Gundy.
The moment was hilarious, with the players struggling to keep the cooler upright before finally showering Gundy with the goods.
It took them a while to find Coach Gundy for the Cheez-It bath 😂 pic.twitter.com/4fWw4RcpFB
— ESPN College Football (@ESPNCFB) December 30, 2020
It’s good to see that all those Cheez-Its didn’t go to waste.