This is one opportunity you don’t want to “blow.” Coca-Cola has launched the Coca-Cola Insiders Club so you never run out of your favorite substance. Coca-Cola North America just announced they are debuting a six-month pilot subscription service, giving a limited number of fans an exclusive “first taste” of more than 20 new products
delivered right to their doorsteps – some, before they even hit store shelves.
Starting this month, each monthly curated package will feature three new beverage innovations from brands like Coca-Cola, Sprite, Powerade and new AHA sparkling water, plus swag and other fun surprises. The initial inventory of 1,000 memberships sold out in only three hours, but Coke Heads can join the waiting list to be notified when more subscription spots open.
The Coke Club comes after the holiday launch of limited edition Coke Cinnamon (that goes great with rum) and the Sprite Cranberry commercial featuring LeBron James. The first month of Coke delivered directly to your house via Coke dealer featured cucumber lime smartwater (delish), Coca-Cola Energy Zero Sugar Cherry (I'm still buzzing, suck it Bang), and Fanta Peach was legit awesome – a huge surprise and a nice follow-up to all that Coke.
Month one also featured a $5 Amazon gift card, some cool retro Insiders Club laptop stickers featuring logos of your favorite beverages, and a Coca-Cola pen set and stickers. Each box arrives around the 15th of the month – so you can schedule your life around each new “shipment” and still be functional at the office and in the sack.
For more info, check out @CocaColaCo and the hashtag #InsidersClub.