Guess what you’re going to be seeing on all the ESPN shows tomorrow: LeBron wearing his Lakers jersey for what appears to be a commercial being shot today in Los Angeles. That’s not the big news that’s brewing this week for LeBron. You’re about to hear a whole lot of sports talk radio guys go off on King James over the developing situation with that iPromise school that was supposed to be LeBron’s school.
Remember the big thing about LeBron sending kids to college? Yeah, about that. Cleveland.com reported this week that those scholarships that LeBron promised to his school students will be guaranteed by the University of Akron.
No scholarships have been given yet. The first eligible students wouldn’t graduate high school and start college until 2021.
The university, not the foundation, is guaranteeing those scholarships, though the two are hoping to raise money to cover some costs.
So LeBron’s team is taking credit for sending kids to school, but it’s actually the university who will put up the money pending a fundraising push from the foundation. Folks, I hate to break it to you, the likelihood that the LBJ foundation picks up some of those costs are not good. Maybe books.
But here we are with new IGs of Bron Bron in his jersey and that will get attention in the morning when those same stations should be apologizing for fawning over that school he allegedly built. Let’s face it, that school thing is a giant marketing ploy and a majority of you were played.
Though James will have a huge influence on the school, I Promise will be run by the district.
It’s a district-owned building. The district will hire and pay the teachers and administration. Kids will ride district buses to school. And they will all eat the free breakfast and lunch the district gives all students.
I Promise will eventually cost about $8 million a year to run out of the district’s regular budget, covered mostly by shifting students, teachers and money from other schools, the district says.
The taxpayers are funding $8 million of it.
The foundation says it has spent about $2 million this year, largely to redesign and refurnish the building(.)
Of course they did. They didn’t want the building looking like a dump when the media showed up to kiss the ring.