Now this is the type of marketing I like to see in 2018…need more of this
At the southern Las Vegas Valley’s newest gas station, a 13-foot sasquatch catches the eye, but it’s got some competition.
The even taller cacti in front of the entrance for one. Or perhaps the nearly 4,000 square feet of candy store space soon to be filled with colorful treats, the first local drive-thru White Castle or the more than 90 fuel pumps.
And that’s by design, Terrible Herbst Marketing Vice President Mark Walters said Friday during a tour of the 50,000-square-foot travel center in Jean, about 30 miles south of Las Vegas.
“We’re building a unique experience,” Walters said. “We want to be the first stop into Las Vegas and the first stop leaving Las Vegas.”
I remember being a kid in a rented RV that my parents stuffed my brother and I into back in the day. We drove for like three weeks across the west and hit up every tourist trap from Ohio to Utah, down to Vegas, to the Canyon and then Colorado back to Ohio. Give me a classic tourist trap over some stupid highway exit with a Starbucks and a new age McDonalds. I want Wall Drug signs for 100 miles and giant dinosaurs in front of dive amusement parks.
Make America Tourist Traps Great Again.