I Have A Feeling Darren Rovell Won’t Be Getting A Free Bundt Cake From Marvin Jones Jr.

My wife and I are so excited that our cake shop in Troy, MI is near completion! Gonna be epic! #StayTuned pic.twitter.com/frt1t4yuqz

— Marvin Jones Jr (@MarvinJonesJr) May 9, 2018

Marvin Jones Jr.’s wife just got like 5 million impressions on Twitter for her new bundt cake business, Nothing Bundt Cakes in Troy, Michigan thanks to Darren Rovell asking whether it’s smart to go the franchise route and pay a franchisor fee or just open up a new cake shop. I’m not an expert on this stuff, but it sure seems like Rovell is questioning Marvin Jones Jr. and his wife’s business choices. He sure is sweating that 9% fee that Marvin’s wife might have to pay.
And then things exploded on Twitter. I met Marvin Jones Jr. at Radio Row in Minneapolis back in February and have to say he’s one of the quietest NFL guys I’ve come across. He sat at our table for 15-20 minutes talking football with Bruce Gradkowski and I swear the guy looked like he was 16. Talked real low. Nothing boisterous. That’s why I was so shocked to see him go TF off like this on Rovell. That should tell you how not in the mood he was for Rovell to question the franchise vs. startup question.
The wife wanted a Nothing Bundt Cakes franchise. Rovell should’ve found another example to use because this time his ass was getting squashed by a husband who was in the mood to go to war for his wife’s decision. No startup, Rovell. Got it?
By the way, Nothing Bundt Cakes is a 4.5-5 star operation on pretty much any review site. Something tells me the Jones family will be just fine paying the 9% fee.

Most important part about opening a franchise is to understand that franchisor fees come off gross sales, not net sales. This franchisor, for example, takes 9% of gross sales for a marketing and royalty fee. Is the brand that valuable vs just opening a new cake shop? https://t.co/l4wX3zBKSX

— Darren Rovell (@darrenrovell) May 9, 2018

Rovell gets Moss’d, as T.J. Lang calls it:

Hey smart ass 🖐🏽. Don’t you think if we wanted to open up a new one, I would have? Infrastructure that’s already in place (easy) with Godly recipes, wife loves and is passionate about THIS particular shop. That’s why SHE owns it.

— Marvin Jones Jr (@MarvinJonesJr) May 9, 2018

Rovell tries to smooth over things so he might get a bundt cake mailed to his house in New Jersey:

Wasn’t referring to your case here. Was pointing out franchise fees and the debate every new franchisee has to embrace — how much is the brand worth?

— Darren Rovell (@darrenrovell) May 9, 2018

And Marvin comes back for one last knockout blow:

You wanna talk #s atleast try & get ahold of me directly (you cant btw) instead of google searching. Quit pocket watchin, if you don’t know what that means look it up. I dont make wrong moves trust me I understand it all. You must not know how to make a wife happy #weirdo

— Marvin Jones Jr (@MarvinJonesJr) May 9, 2018