Big Baller Brand Reportedly In Talks With the Pelicans’ Jordan Crawford

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Pelicans guard Jordan Crawford made waves in the sneaker community last week for becoming the first player not named Lonzo Ball to wear ZO2 Primes during an actual NBA game. Not Nike, not Adidas, not Under Armour, not Li-Ning, but TRIPLE Bs (see above for proof). And it appears that move is going to pay off, as Yahoo’s Shams Charania reports Big Baller Brand and Crawford are in talks for an endorsement deal:

The company is expected to send Crawford new merchandise, including shoes, this week for the NBA playoffs. Crawford became the first NBA player — besides Los Angeles Lakers guard Lonzo Ball — to wear the brand this season and has continued to do so in the postseason. At this point it isn’t a normal endorsement deal for Crawford, but he would sign a contract with Big Baller Brand down the line that would allow him to be under the brand yet have the freedom to pursue his own personal endeavors.

Crawford and the brand are expected to continue talks toward a deal, sources said. Big Baller Brand is an apparel company that was started by LaVar Ball and named for his sons, Lonzo, LiAngelo and LaMelo Ball.

Crawford isn’t exactly what we’d call a big get (the Pelicans just signed him on April 5), but he’s clearly in BBB’s good graces after showering the brand with praise while talking with ESPN’s Jovan Buha:

Your projected Big Ballers for the 2018 NBA season:

— Lonzo Ball
— Jordan Crawford
— LiAngelo Ball (maybe)

Watch Big Baller JC drop 13 on the Suns in the ZO2s:

BUSTEDCOVERAGE Writer
BUSTEDCOVERAGE Writer
Assistant Editor of Busted Coverage. Based in Los Angeles.
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