When you’re a bad college football team or a smaller program, you have to really get creative and pull out all the stops in order to get people to come to your games. The bigger name schools have no problem with this. It’s an experience to spend a Saturday afternoon at an SEC game. But if my options are to go waste 3.5 hours at a Rutgers game or stay home and have every other game at my fingertips in HD, I’m staying home 100% of the time, even as a student.
HOWEVA (*Stephen A voice*), if you put a giant jacuzzi or pool in the student section, well now you have my attention. Rutgers is doing just that for their home opener this year.
Celebrating the launch of Rutgers’ new apparel partner, adidas, the first 5,000 fans into the stadium will receive a specially branded “War Before the Shore” beach towel. An exclusive student giveaway of a Rutgers football branded adidas tank top and a pair of sunglasses will go to the first 2,000 students in the student section.
Piscataway, N.J. will be transformed into an honorary shore town for the day with boats, carnival and boardwalk games along Scarlet Knight Way as we well as Jersey-themed food trucks, and many other surprises and promotions.
The Block R Party will feature performances by Good Noise, a Jersey Shore band, volleyball nets, lifeguard stands and a 10×12 foot sand sculpture outside the stadium. There will also be a Kids’ Zone with inflatables, face painters, balloon animals, a magician and juggler.
Inside the stadium, students will have the chance to view the game from the best seats in the house – a pool or Jacuzzi atop the student section. There will be boats in the north end zone with all fans given the opportunity to win a seat and watch the game from field level. The High Point Solutions Stadium concession stands will also feature Jersey Shore-oriented options.
Now that I’m thinking about it, there’s zero reason west coast schools shouldn’t already have this. How has Arizona or Arizona State not just turned their student section into a massive pool? Have they seen the pictures and videos that come out of those frat parties? I know Arizona had problems selling tickets last year and I think I just solved it.
So let’s give a round of applause to Rutgers for coming up with this genius idea. Students have no excuse now to skip that home opener.