Michigan's Jake Butt Got The Most Appropriate Endorsement Ahead Of The Draft


With a name like Butt, you’re a marketer’s dream coming into the draft when all of these guy’s get their first endorsement deals. There’s so many ways you can utilize a name like that. Does Preparation H need a spokeman? Boom, got your guy. Do those Booty Maxx infomercials need a demonstrator? Here’s Jake Butt for you.
Those are just some examples, but Jake Butt got the most obvious endorsement of them all before the draft tonight — Charmin toilet paper.


Until Lonzo Ball gets sponsored by Spalding, I don’t think we’ll ever see a better fit of name to product. His name’s Butt, so Charmin picked up the phone, gave him some money and dumped a thousand rolls of toilet paper outside of his house. So perfect.


Has there ever been a better slogan than #BestDumpEver?
 

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