You know why I respect the hell out of a guy like Rolf Wilkin? He’s willing to throw down an incredible press release announcing that he’ll give Arkansas students 1,000 pizzas — WHEN BAMA LOSES THIS SATURDAY. Rolf, the proprietor behind Eureka Pizza in Fayetteville doesn’t use words like “if.” Shooters shoot. Rolf shoots.
I respect that. He says it’s happening this week and he’ll have 1,000 pizzas ready to go when Jalen Hurt rolls into town and gets whipped by the Hogs.
From the Eureka Pizza marketing team:
Fayetteville, AR Eureka Pizza announced today that when AP ranked #1 Alabama is defeated on Saturday, October 8th in a prime time ESPN televised football game, the Arkansas pizza chain will give local university students 1,000 free large pizzas to celebrate the first victory over an AP ranked #1 team in Fayetteville in 35 years.
Eureka Pizza owner Rolf Wilkin said “It’s been 10 frustrating years since we’ve beaten Alabama. 10 years is a long time. Our freshmen were in 3rd grade the last time we beat them. We have been so, so close the past 2 years. I know in my heart we’ll win on Saturday so I want to do something special for the students, the best students in the country, that’s why after we win, we’ll give away, absolutely free 1,000 large pepperoni, sausage or cheese pizzas to university students, faculty and staff on Monday, Oct 10th starting at 10 am at the campus location of Eureka Pizza located at 826 N Leverett Ave. in Fayetteville.”
(Limit one free pizza per person)
“My accountant thinks I am crazy, I like to say I’m a football maniac.- Win or lose I will always love and support my team” Wilkin added.
In addition Eureka Pizza will provide Free pizza for a year to the student that creates the best sad Nick Saban meme to mark this historic day.
The genius behind this is all the free advertising that’ll eventually go national when 50-60 sports blogs post the same press release, put a different headline on the post and then tweet it out. One thing will lead to another and ESPN will latch on, Rolf will probably get a couple of regional radio interviews and maybe our friend Clay Travis will have him on to talk about the bet. That’s why, if you’re a business owner in one of these college football cities, you just have to come up with something simple and it’s going viral. The sports content world is desperate for content and will provide more than enough free advertising.
Good for Rolf. Do I think Bama’s going down Saturday night? I don’t. Rolf will be a genius either way on Sunday morning.