The LeBron James social media saga continues.
Of course, the big news out of Monday was that The (Drama) King unfollowed the Cleveland Cavaliers on Twitter, and opted to not address why he did after the team’s victory over the Nuggets.
However, Cleveland.com’s Joe Vardon reported early Tuesday morning that James was simply preparing for his postseason social media blackout:
There is precedence for this. James puts away all forms of social media once the playoffs begin, to cut all distractions and sharpen his own focus on the task ahead. He calls it Zero Dark 23. He did it last year.
Zero Dark 23? We guess that makes sense despite being super corny.
But wait, if Drama King is really going dark then why is he joining Snapchat?
Think I just may join the Snap this week. Another way for my fans to ride with me throughout my journey
— LeBron James (@KingJames) March 22, 2016
[H/t to Fox Sports]