Oddsmakers making lines on hypothetical games
Have you noticed how Las Vegas bookmakers are making more and more hypothetical lines on games that won’t happen? Why is that happening? Marketing, perhaps? A book can say that TCU would be favored by 45 over Ohio State. That turns into tweets, stories in every major newspaper in the U.S. and a call from the Associated Press for another story. The Las Vegas Review Journal ran an AP story on Tuesday reporting that TCU would be favored by a touchdown on the Buckeyes. Very interesting. The bookmaker then gets tweeted, his casino gets attention and people on Twitter go nuts. That’s marketing 101 these days, college kids.
Genius Idea
Strippers from NYC’s Vivid Cabaret will have a Christmas window display where dancers will gyrate for the holiday shopping season.
Numbers from @RJinVegas:
10 Big Ten Bowl teams. NOT A SINGE ONE is favored by Vegas to win their game (underdogs by a combined 56 points)
