This gets posted on Reddit after Game 3 of Celtics-Cavs:
It sticks to the front of /NBA until this morning. The Reddit community does what the Reddit community does.
Along comes the morning blogging community who is looking for material from last night in the NBA. The video ends up on The Big Lead with the premise that it’s a post-game interview after Game 3. It’s not.
Other blogs looking for material to fill space start the butterfly effect. Hey, it was posted by The Big Lead, let’s rewrite the post because it’s funny material!