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Kansino has been a revelation in the Netherlands since it was launched by Play North® in the wake of online gambling being legalised in the country in 2021. This opened up the floodgates to online gambling platforms in a country where iGaming had always been a popular pastime for players. There is a wide range of online casinos and other gambling platforms present in the Netherlands currently, but Kansino is a step ahead of the game, offering a wide range of exciting slots, table games, and an authentic casino experience for players in its excellent live casino section.
Play North®, the Kansino brand and the Dutch iGaming landscape
Play North® was one of the first companies to hold a license in the Netherlands. After beginning its journey in 2018, it is committed to investing in online gaming platforms and online casinos that offer excitement, a wide range of slots and other casino games from some of the finest iGaming providers on the planet. Alongside the gameplay mechanics, the visual and sound design, and the relationships with providers, what Play North® has done well is deliver a customer experience to be proud of.
The main pillar of the Play North® approach, which can be seen in how the Kansino brand is developing, is that it always wants to operate within compliance and regulation to ensure fair play and responsible gambling. With this in mind, it feels it can build legitimate long-term relationships with players who then become loyal customers over time. You can see how this approach manifests in how Kansino:
Focuses on responsible gambling
Kansino has safe limits and safe play protocols, including age limits for players, lower hours permitted for younger players and a cross-check system with the CRUKS register to ensure players with gambling addictions are not permitted to play at Kansino.
Impeccable customer service standards
Trustworthy relationships are built with customers through honest communication. Kansino offers 24/7 customer service, and all agents are trained to understand the signs of problematic gambling habits and actions and are tasked with being proactive to engage with players displaying these signs.
No bonuses and promotional offers
Fitting in nicely with the responsible gambling ethos, offering no bonuses but instead focusing on high RTP games and exciting gameplay mechanics ensures that players are never guilty of chasing that fast win to cover losses.
Secure payments and data processing
The payment methods that Kansino uses are fully secure and familiar to Dutch players. iDeal is the payment method of choice, and as it has a huge share of the country’s online payment market, it is a comfortable choice for Kansino players.
How the next few years will look for Dutch online casinos
Legal challenges about gambling, age limits, and other potential problems are always going to be questions for the iGaming industry, especially in a country like the Netherlands, where the legality of online gambling is still in its infancy. The Dutch government opened up the world of online gambling to its people, allowing them to legally gamble online, but it did so within a tight regulatory framework. Online casino brands like Kansino have fitted into this framework well, building a large loyal following quite quickly, and this should allow the brand to evolve over the coming years with fair and responsible gambling key to looking after its players.
Live casino and branded live table games, streaming technologies and human croupiers on the screen are all already with us, and brands such as Kansino have taken the lead with this. It will be really interesting over the coming years to see what the next technological advancements that positively enhance online casino play are. Virtual reality (VR) and augmented reality (AR) are sure to be at the forefront, taking players even closer to the action, as if they are really in a physical casino with the human dealer stood in front of them at a table game, spinning the roulette wheel, dealing the cards, or hosting gameshows. The iGaming landscape in the Netherlands is already very exciting, but this is an intriguing possibility.With Play North® investing so much time, money, and expertise into the Netherlands iGaming landscape, it was no wonder that Kansino has become such a successful project. The Kansino brand continues to solidify in the Dutch market, constantly evolving and adding some of the finest online slots and other casino games to ensure that the Dutch players have access to the latest, most exciting, attractive, and engaging gameplay around today. It’s always important to look ahead and to stay ahead of the competition, and the Kansino approach delivers on this promise through the expertise and investment from Play North®. It will be interesting to see how the next few years shape up for Kansino and the Dutch iGaming market in particular, as the growth in players will surely only continue.
