EA Sports’ FIFA Franchise To Rebrand As EA Sports FC In 2023

Xbox controller with FIFA 22 logo at background - 26th Jul, 2021, Sao Paulo, Brazil

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EA Sports’ wildly popular FIFA franchise will be rebranding after the release of its next installment, FIFA 23.

EA Sports announced in a blog post this week that following this year’s release the game will be getting a new name, EA Sports FC, which will end a nearly three-decade partnership with soccer’s governing body.

The first EA Sports FC will drop sometime in July 23.

But don’t worry, because while the name will be changing, the game will keep FIFA’s league, club, and player licenses. So the leagues, stadiums, superstars, and clubs will remain the same. The reason for the rebrand is to “bring fresh opportunity – to innovate, create and evolve.”

The blog post reads:

Next year, EA SPORTS FC will become the future of football from EA SPORTS. Alongside our 300+ license partners across the sport, we’re ready to take global football experiences to new heights, on behalf of all football fans around the world.

Everything you love about our games will be part of EA SPORTS FC – the same great experiences, modes, leagues, tournaments, clubs and athletes will be there. Ultimate Team, Career Mode, Pro Clubs and VOLTA Football will all be there. Our unique licensing portfolio of more than 19,000+ players, 700+ teams, 100+ stadiums and 30 leagues that we’ve continued to invest in for decades will still be there, uniquely in EA SPORTS FC. That includes exclusive partnerships with the Premier League, LaLiga, Bundesliga, Serie A, the MLS – and more to come.

It is going to be interesting to see what EA Sports does with the game and what innovation the company brings after moving on from the FIFA naming rights, but as long as the gameplay is the same, it should be a home run.

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