Amazon Changes App Logo After Comparisons To Hitler’s Mustache

May 3, 2018 Sunnyvale / CA / USA - Amazon logo on the facade of one of their corporate office buildings located in Silicon Valley, San Francisco bay area

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Amazon was forced to change its app icon after a very unfortunate comparison.

Amazon recently made a change to its app icon back in January that was meant to resemble a cardboard box with some tape. Unfortunately, the logo drew comparisons to Adolf Hitler’s mustache.

Someone in Amazon’s advertising department must have caught wind of the comparison because the company quietly made an adjustment to the logo.

The new icon features a piece of tape on a cardboard box that has the corner bent up.

You can see the differences below.

“Amazon is always exploring new ways to delight our customers,” an Amazon spokesperson said in a statement to The Verge.

“We designed the new icon to spark anticipation, excitement, and joy when customers start their shopping journey on their phone, just as they do when they see our boxes on their door step.”

Disaster averted, but why couldn’t we have just stuck with the old-fashioned, blue shopping cart logo?

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