Seattle Kraken Unveil Name, Logos & Jerseys

Seattle’s NHL expansion team finally revealed its name, logos and jerseys in a July 23 event at Climate Pledge Arena, right next to the Space Needle.

Seattle is the NHL’s 32nd NHL franchise and will play begin play during the 2021-22 season in the Western Conference’s Pacific Division. The team’s name will be the Seattle Kraken, named after the mythical and mysterious seas creature.

The Kraken’s primary color is deep sea blue with ice blue, shadow blue, boundless blue and red alert as secondary colors.

Seattle also revealed their team’s jersey design in a July 23 Instagram post. The primary logo on the chest honors the Seattle Metropolitans of the Pacific Coast Hockey Association. The Metropolitans were the first team from the United States to win the Stanley Cup in 1917, months before the birth of the NHL.  The Kraken’s logo is an “S”, like the logo for the Metropolitans, but with a negative space tentacle and a red eye. The secondary logo featured on the shoulders of the sweater is Seattle’s iconic Space Needle in the shape of an anchor.

“Seattle’s a city with a deep maritime history,” said Kraken general manager Ron Francis. “I think this name embodies a connection with the sea and a curiosity of what lies beneath it. It’s a natural tie to Seattle and the Pacific Northwest.”

Kraken CEO Tod Leiweke spoke to construction workers on the arena’s floor and to fans on a live stream during the unveiling ceremony.

Seattle was named as the NHL’s 32nd franchise on December 4, 2018. The Kraken will participate in an NHL expansion draft in July of 2021.

“We’ve heard from tens and tens of thousands of fans, and we’ve spent two years listening,” said Leiweke, “Every day for the past two years, we’ve thought about this moment, and we knew if we did listen, we couldn’t go wrong, that we would be in a position, if we simply listened to build that next team brand.”

In a process led by team majority owner David Bonderman, Seattle spent 18 months conducting extensive research and considered more than 1,200 names and 215,000 fan votes. The Kraken logo was designed in partnership with Adidas.

“At the end of the day, the Kraken consistently rose to the top,” said Francis about the extensive naming process.

“The jersey design is terrific, and I can’t wait to see NHL players wear the unique and distinctive ‘S’ on their chests on opening night, it will have special meaning for Seattle hockey fans,” said NHL Commissioner Gary Bettman. “I’m thrilled to welcome the Seattle Kraken into the National Hockey League.”



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