Now that I’m deep into the Colombian cycling world on Instagram, IG Discovery is constantly letting me know of new cyclists and triathletes who live that lifestyle and dabble on being Instagram influencers on the side. That’s how I came across Russian Nadezhda Pavlova doing her thing down in Florida where she keeps the cycling and triathlete content churning along while doing some brand influencing here and there.
It turns out that Nadezhda isn’t just some one-and-done triathlete, she’s actually finished several Ironmans. This isn’t some cyclist who poses with a bike and adds cyclist to her IG bio so people think she’s a legit athlete. Nadezhda has gone 70.3.
Did I mention that she also goes to Harvard Business School online? I’m telling you guys, this isn’t your normal IG model out here slinging Fit Tea to a bunch of suckers. This Russian actually does the work for the IG followers. That’s something you don’t see very often these days.