Your Bracket May be Upset, But Your Game Watching Experience Shouldn’t Make You Feel That Way

March Madness is one of the most beloved times of the year. In part, because the tournament provides the perfect opportunity for all types of people to channel their inner competitive nature. Meaning that for a lot of fans, March Madness goes beyond just filling out an office bracket – it’s becomes trash-talking other teams, rallying with friends and co-workers, and above all else, spending (or losing!) money.

This time of year, fans tend to get so caught up in the sport that studies show 56 percent of millennials would miss a work deadline because of March Madness. What is even less surprising, is that beer sales see a 20 percent increase during the tournament – making it one of the most profitable seasons for sports bars and restaurants.

If worrying about maintaining a perfect bracket wasn’t enough, imagine being a bar or restaurant trying to keep up with the busiest times of year. The type of economic stimulus the tournament brings can have some bars stretched thin, and it can become a challenge for places to create immersive viewing experiences that not only bring patrons in – but keeps them there as well.

Picture walking into a bar to meet your friends and realizing they aren’t playing the big game. Or, maybe the bar isn’t able to provide coverage for any teams that aren’t local, and the bartender is too busy serving other customers to fumble with a remote in order to change the channel. No amount of beer can convince a dedicated fan to miss a big game.

Here to save the day, and just in time to help bars and restaurants better keep up with all the demand March Madness brings, Comcast Business is now offering the award-winning X1 video platform to business customers.

X1 for Business elevates the sport viewing experience by providing customers with picture-in-picture screening and up to the minute sports updates. Now alongside the in-game action, viewers will be able to see other real-time scores and statistics for multiple games across varying sports – satisfying even the most dedicated of fans.

Remember the busy bartender who didn’t have time to fumble with a remote? X1 also brings features such as voice control and easy on-screen guides, allowing employees to quickly change channels while serving customers.

When it comes to the Big Dance, the last thing anyone should be worrying about is whether their favorite place is covering the game or not. X1 for Business allows bars and restaurants to focus on serving customers – all while making fans feel like they’re on the sidelines.

Keep the stress for the brackets.