Busch Light & Iowa State Fans Take Over San Antonio With Love Affair

Who is the biggest star of the 2018-19 college football season so far through the 12 or so ridiculously boring games we’ve had to sit through? It has to be Busch Light at the Alamo Bowl where the brand has gone as far as sending in Busch Light Guy because Iowa State fans are so crazed about Busch Light that the Alamo Bowl has turned into a free marketing event for Busch as Cyclone fans try to prove they can drink San Antonio out of the budget king of beers.
Busch Light announced earlier today that Busch Light Guy was being deployed to make sure fans have a cold one and don’t have to go slummin’ it and drink that horrible Coors Light garbage or whatever else these bars are serving these days. Busch didn’t even have to spend money sponsoring a bowl to get a bowl director to chug a Busch at a game pep rally. Think about the power wielded here by Iowa State fans. They back a brand so much that Busch just has to hope Iowa State gets to a bowl game and then it’s free marketing. It’s enough to give Rovell a boner. FREE MARKETING DOLLARS BABY!!!
Busch even has something called the Busch Safe House. It looks like a bar that they’ve turned into the Busch bar sorta like Bud Light having the Bud Light Hotel at the Super Bowl, but this seems to be dive-y, just how I like ’em. Add it all up and I have to give Iowa State fans credit here as long as they aren’t paying $5 for a Busch Light. They have to draw a line in the sand somewhere.




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