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Given that the Los Angeles Clippers‘ best player is a man famous for having multiple girlfriends, it only seems appropriate that they’ve reached a deal with dating app, Bumble. According to Bloomberg, Bumble is paying $20 million over the next three years to have their logo patched onto Clippers jerseys.
Clippers owner Steve Ballmer sees this a gender equality move:
“It’s a great opportunity to associate a brand, mostly with women, with sports — and the Clippers,” Ballmer said. “There just aren’t that many presidents of any sports teams who are women and well-equipped to make that bridge.”
For those unaware, Bumble is basically Tinder — the main difference being that the girl has to start the conversation if there’s a match.
The Clippers have a number of women employed in upper management, including President of Business Ops Gillian Zucker, so the pairing with a female-forward dating app seems to make sense. They are the first team to partner up with a dating app.