Want to know how Bud Light came up with ‘Dilly Dilly’?
Love it or hate it, you can’t deny that Dilly Dilly is a cultural phenomenon. It’s like the ‘wazzup’ of the 2000s. It’s a part of our lexicon now. And as it turns out, it wasn’t even originally supposed to stick. It was basically a throwaway placeholder in the script. Next thing you know it’s the biggest advertising tagline of the last 5 years.
Placentra said he and Ledford needed the king to say something “like ‘huzzah’ but not actually ‘huzzah’ ” when approving of gifts. “I think Alex (Ledford) said ‘Dilly Dilly’ and I laughed, so we put it in there thinking we could always come up with something else later if the client liked the script.”
The original script used “Dilly Dilly” only once, but the client liked it so much Placentra said director Jim Jenkins suggested using it multiple times.
“We had talked about how it seemed like something that would have the potential to catch on. But I don’t think anyone expected it to become what it has.”
You’ll be seeing the third Dilly Dilly commercial during the Super Bowl. Then after, we can all go to the pt of misery until September.
Super Bowl Food by the Numbers:
1.25 billion chicken wings will be consumed by Americans on Sunday.
100 million pounds of avocados will be devoured.
11.2 million pounds of potato chips will be munched.
48 million Americans will order take out.
11 million+ slices of pizza
— Hamptons Television® (@HamptonsTV) February 1, 2018
Stuff you guys sent in & stuff I like:
— #thebrownsmademedoit (@mikeranc) February 2, 2018
— Greg Rogers (@grog1324) February 2, 2018
Here's a little something to help you over that Bridge over Troubled Waters that is the football offseason. Come by and see it in person – we open at 4. pic.twitter.com/sXJgVxWOiI
— Druid City Brewing (@DruidCityBrew) February 1, 2018
Sign Of The Day, located 33 miles west of Philadelphia pic.twitter.com/7MXoJGWwXC
— Darren Rovell (@darrenrovell) February 1, 2018
Saw this Browns fan yesterday at Radio Row pic.twitter.com/Ofsp1iRBdG
— Busted Coverage (@bustedcoverage) February 1, 2018
— Master (@MasterTes) February 2, 2018
— Evgeni Malkin (@emalkin71geno) February 1, 2018
Cameraman battle out Oakland. Gotta fight for that prime spot pic.twitter.com/n1eQMuO59G
— Dan (@AtIantaDan) February 1, 2018
Just a badass day. @JeromeBettis36 had a rough outing @LandOLakesKtchn, asked if The Bus had a flat tire. @DavidJohnson31 told me & @bustedcoverage that Ed Sheeran is killing the game almost as much as @verizon RN, "best coverage in universe." pic.twitter.com/LNGEP9FxvY
— Paul Eide (@EidePaul) February 2, 2018
— Eric Simonich (@ESimonich) February 2, 2018