Want to know how Bud Light came up with ‘Dilly Dilly’?
Love it or hate it, you can’t deny that Dilly Dilly is a cultural phenomenon. It’s like the ‘wazzup’ of the 2000s. It’s a part of our lexicon now. And as it turns out, it wasn’t even originally supposed to stick. It was basically a throwaway placeholder in the script. Next thing you know it’s the biggest advertising tagline of the last 5 years.
Placentra said he and Ledford needed the king to say something “like ‘huzzah’ but not actually ‘huzzah’ ” when approving of gifts. “I think Alex (Ledford) said ‘Dilly Dilly’ and I laughed, so we put it in there thinking we could always come up with something else later if the client liked the script.”
The original script used “Dilly Dilly” only once, but the client liked it so much Placentra said director Jim Jenkins suggested using it multiple times.
“We had talked about how it seemed like something that would have the potential to catch on. But I don’t think anyone expected it to become what it has.”
You’ll be seeing the third Dilly Dilly commercial during the Super Bowl. Then after, we can all go to the pt of misery until September.
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