I’m told that ESPN’s Snapchat SportsCenter debuted on Monday and now we have our first morning after Monday Night Football SportsCenter where ESPN let us know they can’t show NFL highlights on SnapChat so they did this. THIS IS SUPPOSED TO BE THE REVOLUTION OF SPORTSCENTER FOR MILLENNIALS.
No joke. ESPN did a huge media blitz about how this was going to be the future and how they were going to have all these millennial geniuses pumping out content for the new SportsCenter.
Somewhere Chris Berman is crying in his wine.
THIS is supposed to be the future? Not sure this is going to work, folks. Millennials let each other know real fast when something is garbage.
Here’s how Variety announced the launch of this new Snap venture:
Under the two-year pact with Snap, the Disney-owned sports programmer is angling to reach a younger, mobile-centric demo with the “SportsCenter” offshoot, employing a new riff on the 38-year-old franchise’s format that combines news, highlights and hot takes from the day in sports.
Each episode of the show, the first daily sports program on Snapchat, will be just 3-5 minutes long. “SportsCenter” for Snapchat debuts Monday (Nov. 13) at 5 p.m. ET, and then starting Tuesday will launch on a regular schedule of shows available twice a day at 5 a.m. and 5 p.m. ET on weekdays, and once at 5 a.m. on weekends.
I guess what we’re seeing above was pumped out at some point after MNF and 5 a.m. this morning. That’s what we get from the World Wide Leader? We know that ESPN’s laying off a bunch of television side SportsCenter workers at some point soon, like right after Thanksgiving. It appears those workers will be replaced with this version of SportsCenter. It’s clearly the end of an era.
As for how ESPN’s using Katie Nolan, she’s doing her thing with edgy Gronk 69 material and then I turned it off. Things are off and running.
Here’s the Monday Snap SportsCenter from Katie Nolan: