Tony Romo Mavericks Jerseys Sold Out in the First Quarter

via @jonmachota/Twitter

How do you sell out an April game between the lottery bound Nuggets and Mavericks? Easy! Just randomly make retired Tony Romo a “Maverick for a Day” to get all the Cowboys fans to come out in droves.

Seriously. Look at all these people who paid up just to take bad quality videos of Romo going one-on-one with goddamn Devin Harris:

.@tonyromo for 2! That sounds weird. #9

— Dallas Cowboys (@dallascowboys) April 12, 2017

After that, everyone apparently hit the Mavericks team store to clean out the Romo jerseys and shirseys:

Mavs were selling Tony Romo T-shirts ($25) and jerseys ($85 and $70 kids) Sold out by the end of the first quarter.

— Jon Machota (@jonmachota) April 12, 2017

According to Darren Rovell, Cuban won’t be capitalizing on this moneymaker any further, so you’ll have to hit eBay if you want a Romo NBA jersey:

Mavs sold small amount of Romo jerseys. @mcuban tells me night wasn't financially motivated, won't be more for sale

— Darren Rovell (@darrenrovell) April 12, 2017

Be prepared to pay double the retail price: