How do you sell out an April game between the lottery bound Nuggets and Mavericks? Easy! Just randomly make retired Tony Romo a “Maverick for a Day” to get all the Cowboys fans to come out in droves.
Seriously. Look at all these people who paid up just to take bad quality videos of Romo going one-on-one with goddamn Devin Harris:
— Dallas Cowboys (@dallascowboys) April 12, 2017
Mavs were selling Tony Romo T-shirts ($25) and jerseys ($85 and $70 kids) Sold out by the end of the first quarter. pic.twitter.com/qNjPTxfdqj
— Jon Machota (@jonmachota) April 12, 2017
— Darren Rovell (@darrenrovell) April 12, 2017