How did Texas fans combat sitting through a second consecutive five-win season under Charlie Strong? Oh, nothing fancy — they just hit the concession stands to purchase an epic amount of alcohol (primarily beer) in 2016.
According to Brian Davis of the Austin American-Statesman, Texas piled in $3.1 million from beer, wine and liquor sales, a $1.3 million increase from the previous season:
According to data obtained through an open records request, Texas raked in $2.8 million in beer sales, $128,321 in wine sales and another $141,632 in liquor sales during six home games in what ultimately became a 5-7 season.
Shockingly, the article also notes a decrease in violent incidents despite everyone being boozed up:
Final numbers on alcohol-related incidents in 2016 have not been finalized. However, “preliminary results show a reduction in alcohol-related incidents when compared to last season,” Haden said.
“This is a credit to our great fans as well as the mandatory alcohol training that all working staff must complete,” she said.