This is marketing 101 from suburban Philly BBQ joint Big Q BBQ. You come up with a Sam Bradford sandwich, create some strong copy writing around the ingredients, send word to the Philly media to come try the Brandford sandwich, wait for them to write stories and the next thing you know it’s a national story because it’s May and media outlets will run pretty much anything right now.
Mike & Mike mentioned the Bradford sandwich this morning. It’s been all over Philly media. It’s too easy.
This is just a 2 1/2 star joint on Yelp getting insane free ad dollars for a stupid BBQ sandwich. Take note marketing majors. Keep it simple.
From Philly.com:
Owner Drew Abruzzese hopes that that combination can commemorate “the end of the Sam Bradford nightmare.”
Bradford was 7-7 last season. Remember, it was March 1 when the Eagles gave the guy $26M in guaranteed money. The Eagles might be a mess, but you can’t really blame this guy for being just good enough to keep getting paid.
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