I’ve seen genius marketing campaigns and then I just saw this morning that Aflac hired Golf Channel’s dime Holly Sonders to do a promotional campaign with the @aflacduck.
Women are smitten by the duck. Men are smitten by Holly. Women think it’s cute. Men think it’s cute.
Women like golf course ducks. Men like Holly Sonders’ tanned legs on a golf course.
Then, instead of releasing 40 photos all at once, Aflac has been slowly releasing photos of Holly and the duck on Facebook. Someone deserves a raise for this.