The Cleveland Cavaliers may have lost to the Chicago Bulls on Monday, but that’s not the real story, according to ESPN. Skillfully ignoring baseball and blah NBA Playoff matchups, the Worldwide Leader is doing what they do best by pushing a tribute to LeBron James’ fallen headband.
In case you’re not up-to-date on LeBron’s headband, he ditched it to “look like his teammates” or whatever. Naturally, ESPN has found narrative in this:
140-character tweets don’t get any more dramatic than that, folks. The killer, however, is this fade-to-black memoriam loaded with sad music:
Brilliant stuff by ESPN here. They get exactly what they want: viewers on TV and clicks on the Internet. And the hate tweets? That’s just icing on the cake for them: