WTF? West F*#kin Virginia Shirts Buyback Program Is A Go!

West Virginia University is officially freaking out over this weekend’s mammoth national spotlight when LSU comes to town for an 8 p.m. EST primetime kickoff on ABC. What school officials don’t seem to remember is that you can’t wipe $%^& off a boot in a week. Gonna take time, folks. That means your stupid attempt to rid city streets of ‘West F#$kin Virginia’ shirts is going to be a giant failure. Rednecks are rednecks. The $20 credit for turning in these shirts is useless. 

Students are being offered a $20 voucher at the student bookstore if they turn in a shirt. Um, we’ve found the company responsible for selling them and they retail for $15. Do a little math in your head. That’s right, you make $5 per shirt. Spring break is on WVU this year, bitches!

Here is the letter that was sent out to WVU students by A.D. Oliver Luck:

Mountaineer fans:

During the opening game of the 2011 WVU football season, one of the ESPN cameras showed a young man wearing a blue t-shirt with “West F##### Virginia” on the chest. Based on the TV rating of the game, this picture was seen by at least a few million people around the country. I think you would agree with me that this is not the image of our University and our state that we want to promote.

I would like to ask you to help me convince people who are wearing these t-shirts to reconsider their choice of attire. I recognize that the First Amendment protects free speech, and as a lawyer, I am more than familiar with the decision of the United States Supreme Court in the landmark 1971 case, Cohen vs. California, which is the law of the land regarding public institutions (like WVU) and protected speech. But as my dad used to tell me, ‘just because it is legal does not mean it is right.’ And I certainly believe that people wearing these offending t-shirts at Mountaineer games, or anywhere else, for that matter, are damaging the reputation of our state and its flagship institution of higher learning.

I would like to request that if you see someone wearing one of these t-shirts that you politely ask him or her to change or to cover it up. Even wearing it inside-out would be an improvement. As you know, we have a big home football game against LSU coming up next Saturday and we would like to present a more favorable image to the millions of football fans from around the country who will be watching the game. Be polite, be courteous, be friendly-but do speak up.

Thank you for your support of the Mountaineers!

Good luck with that one, Ollie. We get the feeling that f-word t-shirts will be the least of your worries by the end of the night. See you there, bro.