A magazine called Hot Ice — “the official magazine of the KHL” — is collaborating with the Russian edition of Playboy and asking female Russian hockey fans to submit bikini pics showing off their willingness to strip down for their favorite hockey team. KHL fans will be voting for the Russia’s hottest hockey fan and three finalists will appear in the March 2011 issue of Russian Playboy.
Baseball….we’re looking at you….baseball. Get your shit together. This is the type of promotion you assholes should be all over.