By now it's clear Colts' owner Jim Irsay is the most engaged NFL exec using Twitter. The guy is well-known for his contests that have even gone as far as sending followers to the Super Bowl. But how cool would it be for an NFL owner to send you a case of beer, a signed letter containing a $100 bill & that sweet Colts visor cap? Yes, Jim Irsay sent one follower a case of PBR this week. That's the coolest hipster NFL move we've ever heard of. Photos - JUMP!