Via Spencer Hall at EDSBS: So we kept emailing the B1G hoaxster--and yes, it was a hoax--to see if we were going to get a response. You'd think someone who'd pulled off a successful prank would simply flee the scene of the crime, their work done and the feat accomplished, but the pros do this a bit differently. Over 2000 responded to the Craigslist seat filler hoax. Obviously the Big Ten is behind this. Great marketing work, fellas. Go read Spencer's Q&A - NOW!