The four year anniversary of Busted Coverage is coming up in December and if one thing stands out over all those years, it would be the mass number of pretenders who think they know this business. They think BC was started with big corporate money. Big advertising deals. Not remotely true. The only way up the blog ladder was to be smart, creative and make people take notice. Take the obscure and make it interesting. Hence Peyton Hillis Jr. - JUMP!