Busted Coverage

It what could be considered a mini-advertising coup, a British-based gambling site (Betfair) has purchased advertising space on the uniforms of two 2012 Olympics beach volleyballers. The U.K. has been in a frenzy since it was announced Shauna Mullin and Zara Dampney will get five-figures to have a QR smartphone code on their bums. The idea is that you’ll scan the code and be sent to the Betfair site. Will it work? Probably not. JUMP!