Kevin Plank and Under Armour are going around spinning that the reason they were willing to drive a dump truck full of Scrooge McDuck’s riches to Kevin Durant’s driveway was to merely jack up the price for Nike had to overpay to keep him. We like to call that in my industry being “booty hurt.”
However, UA was able to sign a high profile “personality” to their roster this week. I’m calling Gisele Bundchen a “personality” because the fact that an alleged sports apparel company hired a supermodel to pose in athletic wear doesn’t really marry up with the purpose of a what a model. Models model, just because they exercise doesn’t mean they’re athletes.
— Gisele Bündchen (@giseleofficial) September 4, 2014
Didn’t UA read how Victoria’s Secret foray into athletic clothes utterly flamed out?
At least her husband has a reason for the chip on his shoulder.