The L.A. Kings hit us up on email at least twice a month promoting one of their ice girls. It’s routine marketing. We get a link to a video, a small paragraph of copy and promises that the ice girl is hot because the link I’m about to click on is a video of the ice girl.
Nobody does hockey ice girl videos like the Kings. They own this category.
The key is that the girls have great personality and have wonderful answers. Take Alexis (@AlexisLauro), Miss July 2014. The producer asks her something about what she’s scared of. Answer: squirrels and lizards. Love it.
Keep doing you, L.A. Kings.