More Olympic Semen, Gronk At Beach Bar & Walmart Trolls Putin

Ashley Wagner 'Bullshit' [GIF]Ashley Wagner 'Bullshit' [GIF]
Richard Sherman Partying In Vegas, Tiger's Niece Wins & Giada In THIS!Richard Sherman Partying In Vegas, Tiger's Niece Wins & Giada In THIS!

Curling right into my heart

 

Yawn – NFL Draft hopeful Michael Sam is gay.

Let’s stop and think about this for a minute: The New York Times had the major interview – on a Sunday – and ESPN had Mark Schwartz on the ground in Missouri to interview teammates. Did ESPN hurry Schwartz onto a plane, get him to Columbia and magically come up with last-minute interviews on a Sunday night? Nope. This was all scheduled.

In the PR business, this is a home run. You leak the news Sunday night, let social media go nuts with it, lead the morning news shows on Monday morning and run with it all day on ESPN and radio.

Or you can just ignore it and not be shocked that some dude going into the NFL is gay.

Comments
The Backyard: Best Of The Web
Follow

Get every new post delivered to your Inbox.

Join 284 other followers